Social Media in Sport Marketing

by Timothy Newman, Brendan Wilhide, Jason Peck

Book Overview

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."...

• Format: Paperback
• Language: English
• ISBN: 1934432784
• ISBN13: 9781934432785
• Release Date: April 2013
• Publisher: Routledge
• Length: 216 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"