Social Media in Musical Theatre

by Trevor Boffone

"This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok"--

• Format: Paperback
• Language: English
• ISBN: 1350358568
• ISBN13: 9781350358560
• Release Date: December 2023
• Publisher: Methuen Drama
• Length: 128 Pages