Social Media for Travel, Tourism and Hospitality

by Nancy Brown

This book explores the impact of social media on the tourism industry. It offers a comprehensive overview of the impact of social media on the industry and explores the ways in which organizations can adapt their strategies to stay ahead of the curve. The book covers a broad range of topics, including new service development, marketing, networking, and knowledge management. Providing a combination of theory and practice, drawing on real-life business...

• Format: Hardcover
• Language: English
• ISBN: 8196284705
• ISBN13: 9788196284701
• Release Date: April 2023
• Publisher: Discovery Publishing House (India)
• Length: 276 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"