Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

by Julia Postatny and Daniel Hurrle

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines...

• Format: Paperback
• Language: English
• ISBN: 3658088214
• ISBN13: 9783658088217
• Release Date: February 2015
• Publisher: Springer Gabler
• Length: 117 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"