Social Media Engagement for Dummies

by Danielle Smith, Aliza Sherman, Danielle Elliott Smith

Book Overview

Put "engage" front and center in your social media marketing engagement strategies

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation...

• Format: Paperback
• Language: English
• ISBN: 1118530195
• ISBN13: 9781118530191
• Release Date: June 2013
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"