Social Media Data Mining and Analytics

by Gungor Polatkan, Gábor Szabó, Antonios Chalkiopoulos, et al.

Book Overview

Harness the power of social media to predict customer behavior and improve sales

Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information...

• Format: Paperback
• Language: English
• ISBN: 1118824857
• ISBN13: 9781118824856
• Release Date: October 2018
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 7.5" x 9.2"