Social Media and Strategic Communications

by John Allen Hendricks

Book Overview

Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners...

• Format: Hardcover
• Language: English
• ISBN: 1137287047
• ISBN13: 9781137287045
• Release Date: May 2013
• Publisher: Palgrave MacMillan
• Length: 238 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 5.7" x 8.6"