Social Media and Public Relations: Eight New Practices for the PR Professional

by Deirdre Breakenridge

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more...

• Format: Paperback
• Language: English
• ISBN: 0132983214
• ISBN13: 9780132983211
• Release Date: April 2012
• Publisher: Pearson FT Press
• Length: 166 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.5" x 6.0" x 8.8"