Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

by Thomas Kenny

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.

• Format: Hardcover
• Language: English
• ISBN: 1666907359
• ISBN13: 9781666907353
• Release Date: April 2023
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 214 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"