Social Media and Emerging Economies: Technological, Cultural and Economic Implications

by Elias G. Carayannis, Manlio Del Giudice, Maria Rosaria Della Peruta

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e.,...

• Format: Paperback
• Language: English
• ISBN: 3319024892
• ISBN13: 9783319024899
• Release Date: November 2013
• Publisher: Springer
• Length: 107 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"