Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media

by Matthew Ganis and Avinash Kohirkar

Transform Raw Social Media Data into Real Competitive Advantage There s real competitive advantage buried in today s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on public opinion about your products, services, and experiences. "Social Media Analytics "is the complete insider s guide...

• Format: Paperback
• Language: English
• ISBN: 0133892565
• ISBN13: 9780133892567
• Release Date: December 2015
• Publisher: IBM Press
• Length: 304 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"