Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

by Marshall Sponder

Align Strategy With Metrics Using Social Monitoring Best Practices "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071768297
• ISBN13: 9780071768290
• Release Date: July 2011
• Publisher: McGraw-Hill
• Length: 316 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"