Social Marketing

by Michael Ewing

Harness commercial marketing techniques to spark social change American Express, Avon, BMW, Kellogg's, Liz Claiborne, McDonald's, Reebok, and other corporations have embraced social and cause-related... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789017164
• ISBN13: 9780789017161
• Release Date: August 2002
• Publisher: Routledge
• Length: 102 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.1" x 8.5"