Social Marketing: From Tunes to Symphonies

by Gerard Hastings and Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415683734
• ISBN13: 9780415683739
• Release Date: December 2013
• Publisher: Routledge
• Length: 552 Pages
• Weight: 3.00 lbs.
• Dimensions: 0.7" x 6.7" x 9.5"