Social Marketing

by Fentaye Kassa Hailu

Social marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behavior of target... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659402338
• ISBN13: 9783659402333
• Release Date: June 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 264 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"