Social Marketing: Why should the Devil have all the best tunes?

by Gerard Hastings

This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750683503
• Release Date: September 2007
• Publisher: Butterworth-Heinemann
• Length: 392 Pages
• Weight: 2.40 lbs.
• Dimensions: 9.7" x 0.9" x 7.4"