Social Marketing: Theoretical and Practical Perspectives

by Martin Fishbein and Role of Advertising in Social Marketing Conference

Book Overview

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from,"...

• Format: Hardcover
• Language: English
• ISBN: 0805824995
• ISBN13: 9780805824995
• Release Date: May 1997
• Publisher: Psychology Press
• Length: 474 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.4" x 6.1" x 9.4"