Social Marketing: Strategies for Changing Public Behavior

by Philip Kotler

Book Overview

From the pro movements such as literary campaigns and voter registration drives to the anti programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029184614
• ISBN13: 9780029184615
• Release Date: October 1989
• Publisher: Free Press
• Length: 401 Pages
• Weight: 1.68 lbs.
• Dimensions: 1.3" x 6.5" x 9.6"