Social Marketing: Rebels with a Cause

by Christine Domegan and Gerard Hastings

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:

Case studies from across the globe,

accessible exercises,

engaging stories

and online support with an expanded and enhanced companion website

which will all enable you to think critically about the...

• Format: Paperback
• Language: English
• ISBN: 1138123838
• ISBN13: 9781138123830
• Release Date: October 2017
• Publisher: Routledge
• Length: 638 Pages
• Weight: 2.95 lbs.
• Dimensions: 1.2" x 9.6" x 6.8"