Social Marketing: Influencing Behaviors for Good

by Philip Kotler and Nancy R. Lee

Book Overview

A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412981492
• ISBN13: 9781412981491
• Release Date: October 2011
• Publisher: Sage Publications, Inc
• Length: 520 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 7.0" x 9.0"