Social Marketing in India

by Sameer Deshpande and Nancy R. Lee

Book Overview

This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms...

• Format: Paperback
• Language: English
• ISBN: 8132113578
• ISBN13: 9788132113577
• Release Date: December 2013
• Publisher: Sage Publications Pvt. Ltd
• Length: 438 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.2" x 9.4"