Social Marketing: Improving the Quality of Life

by Nancy R. Lee, Ned Roberto, Philip Kotler

This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each...

• Format: Paperback
• Language: English
• ISBN: 0761924345
• ISBN13: 9780761924340
• Release Date: March 2002
• Publisher: Sage Publications, Inc
• Length: 456 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.0" x 7.0" x 9.0"