Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories

by Hong Cheng, Nancy R. Lee, Philip Kotler

Book Overview

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected...

• Format: Paperback
• Language: English
• ISBN: 0763757977
• ISBN13: 9780763757977
• Release Date: December 2009
• Publisher: Jones & Bartlett Publishers
• Length: 422 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 6.9" x 8.9"