Social Marketing: Changing Behaviors for Good

by Philip Kotler and Nancy R. Lee

Turning Principle into Practice

Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant,...

• Format: Paperback
• Language: English
• ISBN: 1452292140
• ISBN13: 9781452292144
• Release Date: January 2015
• Publisher: Sage Publications, Inc
• Length: 584 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.9" x 7.5" x 9.2"