Social Marketing: Behavior Change for Good

by Nancy R. Lee, Philip Kotler, Julie Colehour

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases...

• Format: Paperback
• Language: English
• ISBN: 1071851640
• ISBN13: 9781071851647
• Release Date: May 2023
• Publisher: Sage Publications, Inc
• Length: 576 Pages
• Weight: 1.76 lbs.
• Dimensions: 0.8" x 7.3" x 9.1"