Social Innovation for Business Success: Shared Value in the Apparel Industry

By Julia Schmitt

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

• Format: Paperback
• Language: English
• ISBN: 3658054603
• ISBN13: 9783658054601
• Release Date: March 2014
• Publisher: Springer Gabler
• Length: 99 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"