Social Entrepreneurship for Development: A business model

by Ron Layton, Meg Brindle, Margaret Brindle

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail...

• Format: Paperback
• Language: English
• ISBN: 1138181781
• ISBN13: 9781138181786
• Release Date: February 2017
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"