Social Ecommerce: Increasing Sales and Extending Brand Reach

by Stephan Spencer, Jennifer Sheahan, Jimmy Harding

Book Overview

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla...

• Format: Paperback
• Language: English
• ISBN: 1449366368
• ISBN13: 9781449366360
• Release Date: September 2014
• Publisher: O'Reilly Media
• Length: 308 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.5" x 6.9" x 9.3"