Social Communication in Advertising: Consumption in the Mediated Marketplace

by William & Stephen Kline & Sut Jhally Leiss, Jackie Botterill, Sut Jhally, et al.

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat,...

• Format: Paperback
• Language: English
• ISBN: 1138094560
• ISBN13: 9781138094567
• Release Date: July 2018
• Publisher: Routledge
• Length: 432 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.8" x 6.9" x 9.9"

Customer Reviews

The best textbook on advertising history

For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research. Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)

Interesting, informative, and accessible...

but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections have have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.