Social Commerce: Marketing, Technology and Management

by Linda Lai, Judy Strauss, Efraim Turban, et al.

Book Overview

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems...

• Format: Hardcover
• Language: English
• ISBN: 3319170279
• ISBN13: 9783319170275
• Release Date: November 2015
• Publisher: Springer
• Length: 320 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.0" x 8.5" x 11.3"