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Paperback Social Approaches to Communication Book

ISBN: 0898628733

ISBN13: 9780898628739

Social Approaches to Communication

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Format: Paperback

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Book Overview

Long before there were formal organizations or mass media, there was face-to-face interaction--the practice which comprises very core of the study of communication. Until recently, however, research in the field of interpersonal communication has been dominated by a behavioral science approach closely aligned with experimental social psychology. This timely and provocative volume critiques the limitations of past models, exploring a range of "social...

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