Soap Operas Worldwide: Cultural and Serial Realities

by Marilyn J. Matelski

Book Overview

While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas...

• Format: Paperback
• Language: English
• ISBN: 0786472804
• ISBN13: 9780786472802
• Release Date: August 2012
• Publisher: McFarland & Company
• Length: 231 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher