So You Want to Be in Advertising: A Guide to Success, What to Study, How to Prepare, What to Do Once You're There

by Ed Caffrey

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0671645900
• ISBN13: 9780671645908
• Release Date: January 1988
• Publisher: Simon & Schuster
• Length: 153 Pages
• Weight: 0.50 lbs.

Customer Reviews

You gotta start somewhere

Although nearly 15 years old (but only dated in that there's no mention of online advertising), Caffrey gives a clear, concise, and complete guide to beginning or considering a career in advertising. An excellent read, the author gives a first hand account of branding both old and existing products/services, how to navigate the job market, and most importantly, what personality and scholastic traits are necessary to enter this often misunderstood field of business.