Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

by Barbara Smit

Book Overview

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business

Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry...

• Format: Paperback
• Language: English
• ISBN: 0061246581
• ISBN13: 9780061246586
• Release Date: March 2009
• Publisher: Ecco Press
• Length: 400 Pages
• Weight: 0.74 lbs.
• Dimensions: 1.0" x 5.3" x 7.9"

Customer Reviews

Good book

Found this book to be very interesting. A great historical account of the industry.

SNEAKERS WARS

Most fascinating account of a family and the business that they started in a small community that reached such great heights. Especially interesting to me, because of a few day's visit to the German town of Herzogenaurach and nearby Army Base in Bavaria, several years ago.

I love it!

the book was in great condition and I am enjoying reading it! Thank you so much!

A View into the world of sports shoes and attire

Between the pages of this book lie the family saga of two brothers who ended up being torn apart due to war, personality and family. There is not really a happy ending although there is reconciliation among the posterity. Developing a better shoe and running a company are not necessarily the same thing as the players find out in this biography of two major shoe giant companies: Adidas and Puma. Although the book was good, it felt tedious and drawn out in place. I'm sure the author was trying to make sure that all the major players were included but maybe some of them should have been left out in the editing process. This was an interesting read into the world of sports and the attire accompanying the players and teams. Look for everyone from the soccer great Pele' to David Beckham and Joe Montana. I did appreciate the thoroughness that the author devoted to this work.

adidas, Puma... & Nike...

The story narrated in this book (the birth of adidas and Puma, their growing phase inside a family feud, the arrival of Nike, the fall of the German brands and their 90's resurrection) is really interesting and it can certainly be a study case in any top business program at any university. The book is written in such an appealing way that if you are sports enthusiastic it would be impossible for you to stop reading it. I really have to recommend this book.