Smart Thinking: The Little Car That Made It Big

by Tony Lewin

Book Overview

The story of 'smart' is a tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. 'Smart' is the youngest brand of car on the market and it has revolutionised the way we... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 076031943X
• ISBN13: 9780760319437
• Release Date: January 2004
• Publisher: Motorbooks International
• Length: 256 Pages
• Weight: 1.88 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"

Customer Reviews

Sometimes trying to revolutionize the car sales industry isn't so SMART!

This is a revelatory history of the creation of a new automotive marque, and all the trials & tribulations that went into doing so. While complaints of it being "dated" are somewhat valid, it is after all attempting to chronicle in detail the history of a product and company that at the time of publication already had more than a decade of history behind it, yet was still a very young company with much room to grow ahead: it is to be expected that some changes have occurred since then! This book gives the owner or fan of SMART cars the necessary background to fully enjoy the marque for what it is: an honest attempt to change the world as we know it! It is important for the potential purchaser to note that this is *not* a book with technical info on model variations or instructions on performance modifications.

Smart Thinking... a business oriented book

I thought this book was for pleasure reading but turns out to be a business book. Worth the read if you are into business type books.

Prepare for this phenomenon in the United States

The definitive book on the smart car. For those in the US who have not yet seen this car (but soon will), this will answer all the questions. Fascinating story of a most intriguing car. More drama than a soap opera and it will continue as the car hits the American shores in 2006. You will understand why this car draws the attention of everyone within each new country it is introduced. Well written and difficult to put down.