Smart Retailing: Technologies and Strategies

by Eleonora Pantano and Charles Dennis

Book Overview

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities...

• Format: Hardcover
• Language: English
• ISBN: 3030126072
• ISBN13: 9783030126070
• Release Date: March 2019
• Publisher: Palgrave Pivot
• Length: 109 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"