Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit (Paperback)

By Z. John ZhangJagmohan RajuKiyomi Fujii, et al.

Book Overview

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

• Format: Paperback
• Language: English
• ISBN: 0134384997
• ISBN13: 9780134384993
• Release Date: March 2010
• Publisher: FT Press
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"

Customer Reviews

5 million left on the table!?!

When you read and take immediate action on the principles you will find that you have left thousands even millions on the table because of lack of info, but don't put yourself in the corner where the loss of money you could have made is due to lack of implementation, I have lost sleep over my frustration with myself due to my arrogant belief that I could be the best and not take others advice.