Smart Giving Is Good Business

by Curt Weeden

Book Overview

Answers to the 12 most common and critical questions about corporate giving

In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy;...

• Format: Hardcover
• Language: English
• ISBN: 0470873639
• ISBN13: 9780470873632
• Release Date: March 2011
• Publisher: Jossey-Bass
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.4" x 9.0"