Smart Business Solutions: Direct Marketing and Customer Management

by Douglas Gantenbein

Smart Business Solutions for Direct Marketing and Customer Management gives you the practical knowledge and skills you need to plan and execute direct-marketing campaigns and manage customers to make... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0735606838
• ISBN13: 9780735606838
• Release Date: June 1999
• Publisher: Microsoft Press
• Length: 230 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 7.4" x 9.2"

Customer Reviews

Without Customers your biz is dead. Get this book to live!

The Direct Marketing and Customer Management small businessbook is full of practical ways to grow your business through one ofits most important assets - customers.The book is full of case studies and shows you how other small businesses have used technology. Part 1 covers, direct marketing that gets results and goes through using mailing lists, direct-mail copy, printing and mailing and other useful topics. Part 2 covers customer management that builds sales and loyalty and goes through, "the pulse of the customer", "hiring and training a customer orientated staff", "the web and your customer" and other hot topics.. Part 3 contains two appendixes of Direct-Marketing resources and "Customer-Service Resources"This book is fun to read and more importantly gives you information you can even do as you read the book. Nothing in business is gauranteed. But this book sure comes close to guaranteeing that your business will grow and your customers will make that happen.