Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

by Patricia J. Scharlin and J. Gary Taylor

Book Overview

A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership Large and wealthy global companies too often... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 030010233X
• ISBN13: 9780300102338
• Release Date: April 2004
• Publisher: Yale University Press
• Length: 304 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 5.8" x 8.3"