Small Store Survival: Success Strategies for Retailers

by Arthur Andersen

Book Overview

"Small Store Survival should challenge retailers' views of smallstore retailing by questioning key areas of business. What is thevision for the store in 10 years? How have the customers changedover the past few years? How current are the managers about whatcustomers genuinely like and dislike? What is being done toattract, educate, and motivate the best retail talent in the area?How effective is the merchandising strategy? What plans exist forsuccession?...

• Format: Hardcover
• Language: English
• ISBN: 0471164682
• ISBN13: 9780471164685
• Release Date: January 1997
• Publisher: Wiley
• Length: 400 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.4" x 6.5" x 9.4"

Customer Reviews

What a book

Outstanding. The best book on retail I have ever read. Keep up the great work and can not wait for an updated version