Small Message, Big Impact: The Elevator Speech Effect

by Terri L. Sjodin

Book Overview

"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang

You're at the airport waiting for a flight, burning time by checking your e-mail...

• Format: Hardcover
• Language: English
• ISBN: 1591845483
• ISBN13: 9781591845485
• Release Date: August 2012
• Publisher: Portfolio
• Length: 219 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.0" x 5.6" x 8.4"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher