Small Data

by Martin Lindstrom

Book Overview

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse...

• Format: Paperback
• Language: English
• ISBN: 1250118018
• ISBN13: 9781250118011
• Release Date: February 2017
• Publisher: Picador Paper
• Length: 256 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.8" x 5.4" x 8.2"