Small Data: The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom

Book Overview

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse...

• Format: Paperback
• Language: English
• ISBN: 1250118018
• ISBN13: 9781250118011
• Release Date: February 2017
• Publisher: Picador USA
• Length: 256 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.8" x 5.4" x 8.2"