Small Business Savvy: A Woman's Guide to Building a Business

by Norma J. Rist and Katina Z. Jones

How to capitalize on the biggest trend in business! Building a small business can be a major challenge for anyone. In today's modern workplace, women continue to have a unique set of obstacles to overcome as small business owners: skepticism from friends and family, difficulties obtaining credit and financing, and, generally, more scrutiny than male competitors. Whether you're about to build a business from the ground up - or buy an existing one...

• Format: Paperback
• Language: English
• ISBN: 1580625681
• ISBN13: 9781580625685
• Release Date: January 2002
• Publisher: Adams Media Corporation
• Length: 298 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Practical and Humorous Biz

The authors present all kinds of useful ideas that I can implement right now, from bartering for services to collecting money due, i.e.,the nuts and bolts of a business. Tact and sensitivity are strong characteristics of dealing with prople, and I can tell that the authors have had much experience and success in this area. "Common entrepreneurial mistakes" such as charging too little is easy for business women to fall into, since we are used to giving our all to our families; therefore we tend not to value our efforts as much as we should.I really like this book and plan to give copies to friends as Christmas gifts.

Norma Rist's and Katina Jones' book helped me succeed!

Small Business Savvy is the most comprehensive book I've ever read on building a business, and the best book I've ever seen on clearing the distinct hurdles a woman-owned business presents.Rist and Jones take turns exploring the start-up, marketing, pricing, and myriad in-between issues women owners face. Their ability to draw from those who've gone before is key. Not only do you soak up their considerable insights, but you get practical, illuminating anecdotal illustrations of hundreds of women whose successes and struggles are described as a learning tool. You get real, solid action plans instead of vague principles. With the first chapter you know what works and what does not, from real women business owners who've been there and from the authors' knowledgeable advice.This book is a must-read for any woman considering or already entrenched in owning a business -- men, too. The principles work (I've tried many of them!) and the advice is a business saver and grower. This booke enables me to confirm places in my own business model where I have made right and wrong decisions...and receive direct methods for correcting the wrong ones. Outstanding!!!!

This is a MUST READ for women who are starting a business

What a resource!! I found so many practical ideas and helpful suggestions in this book. I wish I had this book in my hands when I started my consulting business 4 years ago. The ideas about marketing the business and how to set up a financial system are particularly helpful. Lots of real life examples made the book interesting as well.