Sixty Trends in Sixty Minutes

by Sam Hill

A showcase of the sixty trends that will have the biggest impact on business in the next decade In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471225800
• ISBN13: 9780471225805
• Release Date: August 2002
• Publisher: John Wiley & Sons
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

More than enough content

Worth 5 stars for two reasons:1) Something for everyone, and probably something different with each reading, or section. I agree with another reviewer that it can read like the contents of many WSJ articles - but that is the point. The premise is delivering a highly subjective list of trends that have business potential/ impact. There's enough content here for a slew of articles, books and business plans. And I'm surprised that he wrote the book first!2) Refreshingly honest. In contrast to so many business books, this is basically a personal journal of discovery.So many books read like the product of a team of consultants and editors trying to support a marginal concept or framework . This reads more like the transcript of a long dinner conversation (and perhaps a bottle of wine or two). Can you imagine Porter, Hamel, Peters, et al suggesting that their books would make a good bathroom read? Or identifying businesses and individuals that are heading for failure? I didn't always agree with his opinions, but must congratulate him for not holding back on any topic.Full disclosure: I bought the book because I remember working with Sam (many) years ago in a consulting project. Perhaps that's another reason I enjoyed it, like a conversation with him many years later - and clearly he's had a world of experiences since then.I think a valid criticism of the book is that at times it seems he is (like the old Steven Wright joke) "trying to draw a map of the world - to scale." But he does seem to have succeeded in sketching out some major landmarks. Give the book 60 or even 120 minutes. Worth the effort.