Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them

by Larry Light and Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date...

• Format: Hardcover
• Language: English
• ISBN: 0134507835
• ISBN13: 9780134507835
• Release Date: February 2016
• Publisher: Pearson FT Press
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"