Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

by Joan Kiddon and Larry Light

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136043313
• ISBN13: 9780136043317
• Release Date: January 2009
• Publisher: FT Press
• Length: 218 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.8" x 6.5" x 9.3"