Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

by Porter Erisman

Book Overview

An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in...

• Format: Hardcover
• Language: English
• ISBN: 1250088674
• ISBN13: 9781250088673
• Release Date: September 2017
• Publisher: St. Martin's Press
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 5.7" x 8.4"