SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing Th

by Rex Briggs

Book Overview

SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF...

• Format: Paperback
• Language: English
• ISBN: 1466337494
• ISBN13: 9781466337497
• Release Date: May 2012
• Publisher: Createspace Independent Publishing Platform
• Length: 458 Pages
• Weight: 1.47 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"