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Hardcover Silver Lining: Your Guide to Innovating in a Downturn Book

ISBN: 1422139018

ISBN13: 9781422139011

Silver Lining: Your Guide to Innovating in a Downturn

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Format: Hardcover

Condition: Very Good*

*Best Available: (missing dust jacket)

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Book Overview

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business...

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